Thursday 26 March 2009

The Account Team is the agency

When I was a client, my Account Team was the agency.

My Account Director knew my strategy and helped build my budget. She somehow also knew what was happening in the detail. And she was good fun.

My Senior Account Manager was in charge of all the jobs running through the agency. Her role was to deliver each project on time, under budget and over target. And she did.

My Account Manager made it all happen. She was the one who knew exactly which change had been made by whom, when. And she delivered.

Sure, I loved meeting the creatives. I often had lunch with the CSD or MD. I enjoyed getting into the detail of the digital stuff. I was reassured by meeting the production team.

But they were all incidental serfs, at the beck and call of my Account Team - somewhere in the background.

When I sacked the agency, I sacked them.

When I reappointed the agency it was because they responded.

And as success built upon success, and as my managers and their teams gave positive reports, I knew my agency choice was right.

Does this resonate for you?


Anonymous said...

Dude, you spelled surf wrong.

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