My Mo - I saw it in a shop window!

Nearly there!

Four days to go and I think I went through the pain barrier today.

Walking past a shop window on the way into work, I glanced inside but caught a reflection of a moustached fellow looking back. Not someone with a strange upper lip infection but someone with a bona fide Mo!

However, by the time I reached the office the feeling of pride had faded, leaving me to seek inspiration in a mug of coffee, as you can see. Which worked actually.

Meanwhile, Barnardo's ad campaign broke this week. It is not unfair to say that working for marketing teams in brands such as this is what really drives me. Coffee provides caffeine but this stuff injects rocket fuel...

What do you think? It's a powerful ad. Attention (yes) > Interest (yes) > Desire (ish - not sure what I'm supposed to do) > Conviction (yes - Barnardo's seems to be in the zone) >>> but as ever, the challenge for fundraisers will be to convert this brand campaign into Action.