Stand up comedians live or die by it.
If they don't work the crowd, to get them on-side, they get booed off stage.
In business, and in fact in every interaction in day-to-day life, people who work the crowd do better than those who don't.
Each time you open your mouth, write an email or fire off a text, you have a choice. Do you say whatever you're thinking or feeling in a way that will open the other person up and result in a constructive conversation?
Or do you say it in a way that will get their defences up, and result in conflict or an unsatisfactory result?
It's your call - every time.
Not a very funny comedian but he does a good job of working the crowd.