tag:blogger.com,1999:blog-7264989736718074612.comments2023-08-10T09:47:13.690+01:00parkeslifeMatt Parkeshttp://www.blogger.com/profile/05511312158482847300noreply@blogger.comBlogger48125tag:blogger.com,1999:blog-7264989736718074612.post-52249583102122671712022-11-19T20:53:33.495+00:002022-11-19T20:53:33.495+00:00Thanks, great post. Thanks, great post. Spring Hill Waterproofinghttps://www.local-waterproofing.com/us/waterproofing-contractors-florida/spring-hill-waterproofing.shtmlnoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-1568685958149792172022-05-31T11:40:33.187+01:002022-05-31T11:40:33.187+01:00Nice posst thanks for sharingNice posst thanks for sharingTroyhttps://www.troysosa.com/noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-52570309014836195352019-11-16T05:07:01.549+00:002019-11-16T05:07:01.549+00:00Your article is very helpful.Everyday your blog in...Your article is very helpful.Everyday your blog inspire me a lot and helped to develop something new like I have developed a new app :<a href="https://clubapk.com/spotify-apk/" rel="nofollow">descargar spotify premium apk 2018</a> this is great and enjoyable.Thanks for the awesome posts , please keep updated regularly.parvinahttps://www.blogger.com/profile/00373128738821413125noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-57149989007647165362017-03-10T03:07:29.616+00:002017-03-10T03:07:29.616+00:00I like your blog a lot. Its informative and full o...I like your blog a lot. Its informative and full of information. Thank you for sharing.Melbourne SEO Serviceshttp://www.papdan.com/seo-services-search-engine-optimisation.phpnoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-17538380825883896792013-12-30T07:45:58.049+00:002013-12-30T07:45:58.049+00:00Phone Recycling Charity Recycle4Charity.com is com...Phone Recycling Charity Recycle4Charity.com is committed to the environment Laser printer recycling, Laser printer supplies, Phone recycling charity and Printer recycle.<br><br /><br><br />calisgailhttps://www.blogger.com/profile/06979914595794405866noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-51600116533097244532013-12-30T07:44:47.929+00:002013-12-30T07:44:47.929+00:00Phone Recycling Charity Recycle4Charity.com is com...Phone Recycling Charity Recycle4Charity.com is committed to the environment Laser printer recycling, Laser printer supplies, Phone recycling charity and Printer recycle.<br><br /><br><br />calisgailhttps://www.blogger.com/profile/06979914595794405866noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-48653183409835341682013-04-24T19:22:51.272+01:002013-04-24T19:22:51.272+01:00I am very impress on your information ,Its a reall...I am very impress on your information ,Its a really very impressive blog. I really got some another very nice information , so thanks for sharing these tips.<br /><a href="http://www.zenithdesignstudios.com" rel="nofollow">seo specialists northern ireland</a>Tomhttps://www.blogger.com/profile/11164213334075521049noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-26656459965463932372010-09-30T12:55:52.846+01:002010-09-30T12:55:52.846+01:00Good marketing means which can convert the leads i...Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Search Engine Optimization.Marketing Resulthttp://www.mysmallbusinessmarketingguru.com.aunoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-2624574461769238742010-06-03T18:09:54.000+01:002010-06-03T18:09:54.000+01:00There's some really interesting insights here,...There's some really interesting insights here, so just in case you ever decide to adapt this for a talk, I had a suggestion for the four P's - appreciate could be "Praise"?<br /><br />props for a profound and precisely pondered post...Naomi Bnoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-61984865721769107412010-06-03T17:51:14.868+01:002010-06-03T17:51:14.868+01:00a few more thoughts... it would depend on several ...a few more thoughts... it would depend on several variables: <br /><br />would if the product had universal appeal (or geographical appeal), eg tsunami appeal or a local hospital;<br /><br />but wouldn't if I needed to target a particular audience, eg modern opera, or muscular dystrophy. <br /><br />would - if there was added value - eg collecting data about what else motivates people, or if we could use to test perhaps a few different adverts to see which one works best before a big print run.<br /><br />would - if there was a need to get our name 'out there' and raise the brand;<br /><br />but wouldn't if it was felt that this would demean the brand in any way.<br /><br />Speaking personally, I sometimes sign up just to get rid of people hassling me, but often feel annoyed afterwards. Are those the kind of donors one wants? I think more highly of charities etc that put their case forcefully, but allow me to choose how and when I participate.Naomi Bnoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-6899979502949289552010-04-16T11:42:23.969+01:002010-04-16T11:42:23.969+01:00Thanks Anna - and Mark.
Still not 100% convinced ...Thanks Anna - and Mark.<br /><br />Still not 100% convinced but maybe I was a little harsh in saying D2D has gone to the dogs!<br /><br />You'd have to show me the numbers!Matt Parkeshttps://www.blogger.com/profile/05511312158482847300noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-14927887650446342822010-04-14T20:19:08.082+01:002010-04-14T20:19:08.082+01:00Parkesy. To start with, you KNOW I will stand with...Parkesy. To start with, you KNOW I will stand with both Mark and Amanda on this. So, yes absolutely to what they've said here - and their points put us in interesting times in terms of the opportunities available to us to build really, genuinely solid relationships with donors. <br /><br />But something else that a lot of organizations don't consider for it's full implications is the difference in styles between providers. It's far too easy for us to think about year one; our costs, attrition guarantees and return - and for us to put them above and beyond everything else. We're incentivized to do so often enough in our fundraising departments.But this is dangerously short sited and doesn't use our knowledge of the technique.<br /><br />I'm writing this on the fly and feel like I'm potentially not being at my most clear! So I'll try and finish on an example which will hopefully add a little clarity...<br /><br />If your contract with your provider, for instance, involves paying for none of the donors who don't make a first payment, it's not always easy to know how many donors didn't make that first milestone. If you don't know that it hinders your ability to understand what is actually happening with your attrition rates. Can look great on paper, but less so when you're wondering where your donors are further down the line. <br /><br />Like everything else, the answer is probably to get a little more engaged with the method...Let me know if I didn't actually get there with the clarity ;)<br /><br />p.s. I would dispute that door and street are in the same league right now, too.Anna Walshhttp://www.socialfrog.co.uknoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-17141827938130637832010-04-12T16:54:01.371+01:002010-04-12T16:54:01.371+01:00Amanda is absolutely right. By engaging donors imm...Amanda is absolutely right. By engaging donors immediately and showing them the impact of their gift we can slash attrition rates - from all recruitment techniques.<br /><br />Luckily technology is working in our favour and we can bring donors much closer to our work at ever decreasing costs.<br /><br />It can be a hassle, but by putting in the effort to feedback to donors we can generate step changes in short and long term income that will radically alter the way we think about all methods of recruitment.Mark Phillipshttps://www.blogger.com/profile/07833103576720964207noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-61514419267991960382010-04-12T15:24:56.508+01:002010-04-12T15:24:56.508+01:00Thanks everyone for your comments here!
Thoughts ...Thanks everyone for your comments here!<br /><br />Thoughts still brewing as to what I've left out or been unfair about, but I'll blog a sequel sometime!<br /><br />Anyone blogged about the issue since November?<br /><br />Matt.Matt Parkeshttps://www.blogger.com/profile/05511312158482847300noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-27493513131751020412010-04-12T13:34:00.394+01:002010-04-12T13:34:00.394+01:00Good point Amanda, thanks!Good point Amanda, thanks!Matt Parkeshttps://www.blogger.com/profile/05511312158482847300noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-63548118985739024302010-04-12T13:00:19.313+01:002010-04-12T13:00:19.313+01:00Really interesting post Matt! And I would agree wi...Really interesting post Matt! And I would agree with you generally. On the surface of it it isn't a great investment.<br /><br />However, I think other things to consider include - whether the broader aim is something else i.e. to diversify your audiences or whether the behaviour of D2D people exhibit make them more likely to react to other asks that are priorities for your organisation like campaigning etc or even if they are a good prospect pool for a higher ask product, that yields a decent CPL overall.<br /><br />Of course, there is also ways in terms of fulfilment and immediate welcome that can improve the retention rates amongst these supporters. So with all things considered it can't just be about the immediate returns.Amandanoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-76611238265627982502010-02-19T17:53:15.703+00:002010-02-19T17:53:15.703+00:00How I miss working with the wonderful Matt Parkes....How I miss working with the wonderful Matt Parkes. <br /><br />He's crazy like a fox.Mark Phillipshttps://www.blogger.com/profile/07833103576720964207noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-76184786128529427532009-11-28T14:35:52.045+00:002009-11-28T14:35:52.045+00:00I have only got to read this post now, but its rea...I have only got to read this post now, but its really fantastic. Reading some tweets about it I thoguht you went for the jugular and named names etc..! But thankfully you didnt. I think your points are well made and clearly come from experience and are aimed at giving sound advice. Good luck in the new job.Conor Byrnehttp://www.conorbyrne.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-57106400818796636102009-11-20T12:47:31.618+00:002009-11-20T12:47:31.618+00:00will miss you too xxx http://www.youtube.com/watch...will miss you too xxx http://www.youtube.com/watch?v=OqSiLL8U3voAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-61944813183190426932009-11-20T11:05:58.918+00:002009-11-20T11:05:58.918+00:00Dear Matt,
Congratulations on your move and do st...Dear Matt,<br /><br />Congratulations on your move and do stay online. Keep writing a blog if you can.<br /><br />The complexities in the relationship between client/agency fascinate and frustrate me. <br /><br />In fact I'm doing a little informal study of it myself at the moment. There is a lot of work to be done to help charities and agencies work better together.<br /><br />Thank you for this post. You made me angry and you made me nod in agreement. Please do keep me informed if you keep exploring this issue.<br /><br />All the best.<br />KimberleyKimberley MacKenziehttps://www.blogger.com/profile/10556232001049682092noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-25257481329172874042009-11-20T08:03:05.982+00:002009-11-20T08:03:05.982+00:00Like you Matt, I have been client, agency and now ...Like you Matt, I have been client, agency and now client+agency (well consultant) concurrently just for a challenge! <br /><br />You make a lot of great points here and I hope people at agencies and clients will read and take note.<br /><br />I feel very strongly that there is a huge opportunity cost in our sector as clients (mostly unintentionally) fail to get the best service from their agency <i>because of the way that they deal with them</i>. <br /><br />I have loads of material on this and will try to blog on the subject on the New Year once my exams are over.<br /><br />One point for debate: on briefs you say 'less is not more'. I would disagree here as I have been on the receiving end of too many 'info dump briefs' over the years. From clients who were (it appeared to me at the time) too lazy to put some basic effort into considering and highlighting the key issues. There is definitely a happy balance to be struck.<br /><br />And on the agency side, if you are asked for a Mini - don't come up with (only) a Rolls Royce solution that is blatantly designed to win awards rather than drive results.<br /><br />Oh, I could go on all day... :-)Anonymoushttps://www.blogger.com/profile/11946764962214527274noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-38904045115229197572009-11-19T20:43:03.279+00:002009-11-19T20:43:03.279+00:00Hi Matt
Cripes! Gloves were off for that one.
I&...Hi Matt<br /><br />Cripes! Gloves were off for that one.<br /><br />I'd like to add two words - sandwich bags.<br /><br />Much love<br /><br />You'll be missed<br /><br />MarkMark Phillipshttp://www.queerideas.co.uknoreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-23698638275188021692009-11-19T15:02:38.333+00:002009-11-19T15:02:38.333+00:00Very interesting comments - and I would argue that...Very interesting comments - and I would argue that you could transpose every single one of the recommendations for client and agency (and certainly adapt):<br /><br />Agencies:<br />1. Read the brief and respond to appropriately, not what you think will work and win you awards. <br /><br />2. Don't overcharge us. We have budgets, a lot of us know what works - help us deliver this.<br /><br />3.Be respectful. Change the words 'account team members' to 'client team members.' I've seen the same experience directed from an agency<br /><br />Clients:<br /><br />1. Agencies have internal issues. With all those personalities it must be difficult sometimes...<br /><br />2.Sell good stuff. You are likely not to be the same demographic as your donor base - so don't assume you know what will work. Put yourself in their shoes.<br /><br />3. Challenge inexperience. And I mean both with an agency, and within your own organisation. Never let your experience be under-estimated or fail to be recognised. But always earn this respect by understanding the market, your audiences and fundraising.Unknownhttps://www.blogger.com/profile/18397547069685650669noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-30084387783287362782009-09-25T17:29:57.719+01:002009-09-25T17:29:57.719+01:00Thanks Howard, Suman and seochina!
And thanks to ...Thanks Howard, Suman and seochina!<br /><br />And thanks to John Carnell (http://twitter.com/JohnCarnell) for these comments on Twitter:<br /><br />> Interesting article - thx for mentioning @bullyingUK<br /><br />> links in are always going to be the big factor with google search, links in twitter useful links from outside twitter...<br /><br />> much more useful for google to understand which twitter page is more relevant to X subject<br /><br />> Not even sure G can index twitter further than profile page right now, isnt Twitter No_follow on all links these days?<br /><br />> Yes Twitter is no_follow all links http://bit.ly/28YJ1L so best way is inbound links to twitter page ignore linking it in tweets<br /><br />Hmm! Thanks for that input John. Definitely something to watch in the coming months.<br /><br />What this does mean is that linking TO your Twitter is even more important.Matt Parkeshttps://www.blogger.com/profile/05511312158482847300noreply@blogger.comtag:blogger.com,1999:blog-7264989736718074612.post-7890210353530038742009-09-25T14:56:28.519+01:002009-09-25T14:56:28.519+01:00Great SEO tips, thanks for this post.Great SEO tips, thanks for this post.seochinahttp://seochina.com/noreply@blogger.com